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Local B2B marketers came together at an educational event hosted by SEI in Oaks, PA last Thursday to learn from a CMO of an investment company, a marketing agency president, and a NY Times best-selling author/ partner of a media company. The topic? A B2B marketer’s new job – selling. The day concluded with a tour of SEI’s art collection, the West Collection.
Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.