Serving B-to-B marketers for 90 years and counting.
Begun in 1922 as the National Industrial Advertising Association and later the Business Marketing Association, today's ANA Business Marketing unit of the Association of National Advertisers represents a lifetime of expertise in business-to-business marketing and communications. For more than 100 years, the ANA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
ANA Business Marketing has earned the respect and loyalty of members by following a simple, three-part strategic vision:
As of December 1, 2014, the BMA merged with the Association of National Advertisers (ANA), giving our B2B members access to several new and significant membership benefits. This union allowed us to expand our community and dramatically scale our operations. ANA membership currently includes 200+ B2B marketer member companies representing over 12,000 marketers. This gives our members a huge opportunity to extend their business marketing network while benefiting from the established infrastructure, resources, and intellectual capital that the ANA can provide.?
ANA members have access to webinars, research, and educational programs. To learn more about the merger and how it affects both current and future members, please refer to our Individual Membership and Corporate Membership pages.
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Since 1910, the ANA has proudly served as the voice of the marketer.?Our thriving, close-knit community comprises 50,000 individuals from more than 1,000 leading companies of every shape and size. Our members represent 15,000 brands — among the most powerful and influential in the world — that collectively spend $400 billion in marketing and media annually. By focusing relentlessly on driving growth and shaping the future of marketing, the ANA makes a difference for all marketers, their brands, and the industry.
For more information about ANA please visit ana.net.